Authors: Alex Filicevas and Lydia Makaroff, European Cancer Patient Coalition
This November, the European Cancer Patient Coalition (ECPC) is very excited to be leading the first Personalized Medicine Awareness Month. This campaign has been designed in collaboration with the European Alliance for Personalized Medicine, the Cancer Drug Development Forum, and the International Quality Network for Pathology.
Each year, over 3 million individuals are diagnosed with cancer in Europe. Cancer survival has doubled over the past 40 years, and due to an aging population an increasing number of older people are being diagnosed with cancer. We need better ways to identify people who may benefit from more effective targeted cancer treatment, and avoid treatment-related toxicity where possible, all whilst helping to ensure the sustainability of our healthcare systems.